Model your own success – Marketing+ a collection of papers from PlannedSites for SME's"Learn from yesterday, live for today, hope for tomorrow." - Albert EinsteinAre you finding business difficult to find during the recession? Its a problem that many organisations are having, and you're in the same boat as a lot of other previously successful companies. Unfortunately it could also be a boat which is sinking, and fast!Its our firm belief that you shouldn't be cutting down your marketing costs in such a climate. Quite the contrary, you should be spending more! As long as your spend is measured and relevant to your return, you can flourish during the recession. However it is also worth considering re-evaluating your processes:• Do what you did when you set up• How did you market with a limited budget?• Don’t re-invent the wheel – who's success can you mirror?• “Success can be duplicated”Difficult climates will generally rid the nation of poorly organised companies. Don't be one of them. Get things right internally and the rest will follow.
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