Secrets of successful websites

Words to use


Google allows 25 characters, including spaces, for the headline and 35 characters in the following three lines.  The third line is the page’s supposed URL .  The latter means that you can use a meaningful URL that needn’t actually exist as the actual URL you’re sending the visitor to is specified separately and out-of-sight of the visitor, allowing a complex URL complete with incomprehensible gobbledegook to be used for your specially-constructed landing page.

You should use a specialised copy-writer for the job unless you really are confident you can do a good job. You have 25 characters in the first line, and 35 in each of the other three - that’s a total of 130 characters and the third has to be an ostensibly meaningful URL.  A tweet on Twitter is more than that and doesn’t have the disadvantage of being  spread over four lines.
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