CRM

CRM stands for Customer Relationship Management. Computerised CRM systems have been around for many years both online and offline. They enable businesses to track their prospects from the first sniff of interest to the completion of a sale.

CRM systems are part of the core website function but, if available, they can be made to work in conjunction with the site so that information from an online form goes straight into the database. It can also be linked to an autoresponder for the automatic sending of emails.

A good CRM system will also allow the export of selected data for direct mail campaigns. No website should be without one!